Walmart × VIZIO NewFront 26

Creative direction, stage and screen

Creative direction across the whole surface of the show: the title system on a wall wide enough to seat the audience under it, the screen content between segments, and the printed program in the hand. One identity, three very different reproductions.

With Fabric Media ↗, Julian Sarimento ↗ and Casey Stockdon ↗. Photography, Guy Piaquadio.