Geoff Katz · Curriculum vitae01 · Summary
01 · Summary
Two careers, one subject.
A creative leader and product executive working at the convergence of media and
technology. Creative direction for VIZIO and Walmart CTV go-to-market and ad-sales
events, spanning the launch of the Platform+ advertising business in 2020 through
to a reported $800M+ in annual revenue by 2025–26. Earlier, advanced advertising
product strategy across FOX Broadcasting, FOX Sports, FX and National Geographic.
Pioneered consumer broadband video at Excite@Home, and successfully advocated for
the Primetime Emmy categories that recognise interactive and streaming media.
Directs real-time virtual production through Fabric Media — fully virtual sets
and camera moves from 2021, and AI-generated film from 2026.
Design work includes the Yahoo! logotype and the team that built McDonald’s
first website.
Geoff Katz · Curriculum vitae02 · Experience
02 · Experience
Where the work was done.
Now
2016 –
Stardust + GravityFounder, Creative Director
Brand strategy, identity and graphic standards, video production and post, UX, event design. Begun as a side practice in 2016; the principal occupation since 2020. Clients include Seven Lakes Golf & Country Club, MX8 Labs, TVREV and The Measure.
2020 –
Fabric MediaCreative Director
Creative director for VIZIO and Walmart CTV advertising go-to-market strategy and ad-sales events. Creative lead through the growth of the Platform+ advertising business from its 2020 launch to a reported $800M+ in annual revenue in 2025–26. Also design, video production and post, identity, UX, event design and brand strategy for iSpot.TV, TruthSet, MX8 Labs, The Measure and TVREV.
Networks & platforms
– 2020
Fox Networks GroupSVP, Advertising Product Management
Led advanced advertising product strategy across linear and digital platforms — cable and the FOX NOW CTV app — for FOX Broadcasting, FOX Sports, FX and National Geographic Channel. Continued through the acquisition at Walt Disney Direct-to-Consumer & International.
– 2016
WatchwithChief Experience Officer & VP, Business Development
Directed go-to-market, user experience design and media & entertainment business development for this pioneering cross-platform, sync-to-broadcast startup. Acquired by Comcast, 2016.
Method DesignVP, Media & Entertainment
Strategic design and interactive product development for Showtime, Microsoft Digital Media (Mountain View), the Microsoft Interactive Entertainment Business (Redmond) for Xbox and interactive TV services, and Boxee (acquired by Samsung).
TiVoUX Design & Product Management
Interactive television and digital video recording experiences, shaping early consumer interaction models — including IP-based subscription channels and preference-based advertising products.
DIRECTVInteractive TV Leadership
Product development and user experience for advanced interactive television services delivered to millions of satellite subscribers.
The first internet
Excite@HomeDirector, Broadband Content
Created the first streaming video experiences for the consumer broadband customers of the largest US cable operators — TCI, Time Warner, Comcast and Cablevision.
– 2000
LiberateInteractive Media & Product
Designed and built HTML-based platforms and service interfaces for advanced cable set-top boxes deployed by global operators. Pre-IPO.
Sony Pictures Digital EntertainmentTechnical Producer & Creative
Brought major Sony intellectual property to the early internet, leading technical and creative execution for Jeopardy! and Wheel of Fortune.
1994 –
Organic OnlineExecutive Creative Director
Led the digital design team that built McDonald’s first website, and drew the Yahoo! logotype in the months leading up to the company’s IPO.
FCB San FranciscoDirector, Digital Imaging Studio
Led broadcast advertising campaigns and new-business pitches within the creative department for Levi’s, Taco Bell, Clorox and Coors.
Geoff Katz · Curriculum vitae05 · Selected films
05 · Selected films
Films directed, and who they were made with.
2021 – 2026
VIZIO & WalmartNewFront opening films, sizzles, virtual production
2023
The Transformation of TVSales-stage film
2020 – 2022
Watchwith & Mr. RobotProduct and concept films
Watchwith Evolution, shown at CES, and the Mr. Robot viewing-experience film. With W12 Studios.
2020
PlayWorks NetworkIdentity & platform film
2019 – 2020
FN GeniusLive format, Fox Networks Group
Product-marketing film and the host screen test, with
PopSugar Studios and Jordan L. Jones.
2018
Colour bumpersCTV identity sequences
