Thirty years across brand, interface and advanced television — from the first consumer broadband video to CTV advertising at scale. Principal of Stardust + Gravity.
A creative leader and product executive working at the convergence of media and technology. Creative direction for VIZIO and Walmart CTV go-to-market and ad-sales events, spanning the launch of the Platform+ advertising business in 2020 through to a reported $800M+ in annual revenue by 2025–26. Earlier, advanced advertising product across FOX Broadcasting, FOX Sports, FX and National Geographic. Pioneered consumer broadband video at Excite@Home, and successfully advocated for the Primetime Emmy categories that recognize interactive and streaming media. Directs real-time virtual production through Fabric Media — fully virtual sets and camera moves from 2021, and AI-generated film from 2026. Design work includes the Yahoo! logotype and the team that built McDonald’s first website.
Honorees during the tenure include Apple’s iPad (2011) and Netflix’s streaming service (2012) — Netflix’s first Emmy. Co-chaired with Chris Cookson and Wendy Aylsworth, with hosts Mayim Bialik (2011) and Olivia Munn (2012). On the committee in 2013, when YouTube received its first and Josh C. Kline of DAX was honored for inventing Digital Dailies. Twice elected to the Board of Governors for the Interactive Media Peer Group and its 800 members; co-chaired the Awards Working Group and helped write the criteria that brought streaming, phones and tablets inside the Primetime Emmys.
Helped the nonprofit launch its first website in 2020, and introduced Trollbäck+Company, who became its design partner that year and have since carried the identity, the illustration style and the 2024 rebrand. aiedu.org ↗
Creative direction from the Platform+ launch through to a reported $800M+ in annual advertising revenue — six consecutive NewFronts, and the Walmart era that followed. Photograph, Guy Piaquadio
Almost none of this was solo work. Where a mark was made with another studio or designer, they are named.
