Stardust + Gravity

Color bumpers  ·  with Christopher Wargin ↗  ·  forty in the showcase ↗

stardust+gravity

A product marketing, design and production studio.

Made for television

Identity systems that hold up after handoff. Film cut and graded in house. Publications running daily on systems we built. Stage and screen for upfronts and NewFronts.

Learn more
Featured
Still from the FN Genius film showing the game on a phonePaused1:17

FN Genius

Fox Networks Group  ·  Live format In-house at Fox Networks Group
Still from Aya: an animated bear cub standing in a snowy forestPaused3:26

Aya

Animated short  ·  Character & world design With Tippett Studio ↗ and Alex Hessler ↗  ·  Based on story and art by Hanna Ostroff  ·  Co-produced by Greg Ostroff

Color bumpers  ·  with Christopher Wargin ↗  ·  forty in the showcase ↗

Document
Selected work
Practice
Product marketing, identity, publishing, film, live events
Principal
Geoff Katz, Creative Director
Enquiries
geoff@stardustgravity.com
Stardust + Gravity  ·  Selected work01  ·  Practice
01 · Practice

What the studio does, all the way through.

Most studios hand off at the logo. We stay through the thread colors, the vinyl spec, the minimum size on a favicon, the edit, the grade and the run of show. The reason is simple: a mark that has never been tested at sixteen pixels or on a sixty-foot LED wall is not finished.

I.

Product marketing

Positioning, naming and the category story — launch narrative, sales enablement, and the go-to-market deck that has to survive a room of buyers.

II.

Identity & standards

Logos, wordmarks and the design system behind them — color in Pantone, CMYK, RGB, thread and vinyl; clear space; minimum size; embroidery digitising; the misuse page nobody else writes.

III.

Film & post

Opening films, sizzles, product stories and stage transitions. Concept, direction, edit, motion graphics and grade in house. Real-time and virtual production when the shot calls for it.

IV.

Experience & product

Interface and product design for television, streaming and advertising systems — drawn from inside TiVo, DIRECTV, Fox and Disney rather than read about second-hand.

V.

Live events

Creative direction for upfronts and NewFronts: stage and screen design, content packages, printed program, signage and the visual logic that holds a two-hour show together.

Stardust + Gravity  ·  Selected work02  ·  Selected marks
02 · Marks

Marks drawn to outlast their briefs.

One ink, one weight, so they read against each other rather than their own brand colors. Made with the people named beneath them.

Yahoo!

The logotype, drawn in the run-up to the IPO. All caps, the letters lifting as they go, one exclamation point doing the work of a symbol. Still legible at favicon size three decades on.

At Organic Online, with Kevin Farnham ↗
Spinner

Drawn as TheDJ.com became Spinner — the first internet music service, and a wordmark sitting inside its own broadcast. Acquired by AOL the following year.

Watchwith

Seven bars — a frame’s worth of television pixels, one moment sampled and tagged. The company’s whole product in a mark. Acquired by Comcast.

FN Genius

Title identity for a live trivia format, built to hold up on a phone held one-handed and on an ad-sales stage the same week. One word, two weights, no second element to lose.

In-house at Fox Networks Group
Game Loop

The startup’s founding wordmark. LOOP knocked out of a stadium shape, so the second half of the name draws the idea. Built to animate from the outset.

For Zane Vella, Game Loop ↗  ·  with Mackenzie Katz ↗
PlayWorks

Jonathan Boltax’s connected-TV games company: game apps and FAST channels built around YouTube creators, launched across 200 million connected devices. PLAY is knocked out of the square so the mark holds as a solid at app-tile size; the dot in .WORKS is the same red, so it can stand alone.

CIMM

The 2023 redraw for the Coalition for Innovative Media Measurement: the same four letters as one continuous rounded stroke, with the dot of the i set free, so the name holds on a summit wall and as a favicon. In use across the coalition’s site, events and decks since 2024.

TVREV

A television that is also a frame, drawn with one corner rounded away so the set reads at banner size and at avatar size without redrawing.

Stardust + Gravity
The Measure

A monogram that is also a waveform: the M drawn as a signal crossing a frame, set against a slab serif heavy enough to hold a masthead.

Stardust + Gravity
medianexis.
medianexis.

Two weights of one face and a period doing the work of a symbol. Set in the same Archivo the site is built in, so the wordmark, the headlines and the category plates are one voice — and on the site the period carries the only color.

Stardust + Gravity
Stardust + Gravity  ·  Selected work03  ·  Publications
03 · Publications

Publications, out every day.

A masthead is the hardest test a mark ever gets. It has to hold the top of the page while everything underneath it changes, every day, with nobody from the studio in the room. So we draw the mark and then build the thing it has to survive: the templates, the type scale, the category plates, the rules that let an editor file at seven in the morning without breaking the page. All three of these appear again as marks below.

Stardust + Gravity  ·  Selected work04  ·  Live
04 · Live

Walmart × VIZIO NewFront, March 2026.

Creative direction across the whole surface of the show: the title system on a wall wide enough to seat the audience under it, the screen content between segments, and the printed program in the hand. One identity, three very different reproductions — which is the entire argument for standards.

The NewFront 26 title wall behind two speakers seated on stage, audience silhouetted in front
A speaker on a dark stage in front of a large blue screen of in-store campaign results
An attendee holding the printed Walmart VIZIO NewFront 26 program
Creative direction with Fabric Media ↗ and Julian Sarimento ↗ and Casey Stockdon ↗  ·  Event photography, Guy Piaquadio
Stardust + Gravity  ·  Selected work05  ·  Studio
05 · Studio

Fewer people, further through.

A small studio: one principal, Geoff Katz, and a short list of people it works with. What sits behind it is a career spent inside the networks and platforms — TiVo, DIRECTV, Fox, Disney — running the organizations that commission work like this.

I.

We have been the client

We ran the product and advertising organizations inside networks and platforms. We know what a brief costs to execute, because we used to be the one paying for it.

II.

One principal, no handoff

The person in the pitch is the person doing the work. Sessions are on Google Meet and recorded; every draft gets a written review between sessions.

III.

Proposals show the destination

Ours include a worked example of every deliverable — the color page, the embroidery version, the misuse page — so you can see where it lands before choosing a firm.

IV.

Receipts

Marks still in service, an Emmy peer-group governorship, and an ad business taken from launch to scale. About the studio →  ·  Full background and credits →

Stardust + Gravity  ·  Selected work06  ·  Editions
06 · Editions

Editions, printed and numbered.

Original art out of the studio, published as Stardust Gravity Editions. Each sheet takes held source material — Apollo-era photography, television frames, roadside Americana — and runs it back through a printing process until the process itself becomes the subject. Prices on request.

Sheet 002  ·  Retroactive 2026

June 2026  ·  Rev. C

Five two-color studies held as continuous tone, with no halftone anywhere. Each is built from two screens: one carries the photographic image, the other a flat color field and its off-register ghost. Ten separated plates in all.

Study 01, Retroactive (Severance): a lone figure in warm black beside an oxblood color field
01

Retroactive (Severance)

Warm black + oxblood
Study 02, Outside the Window: a windshield view in cool black under a cobalt sky field
02

Outside the Window

Cool black + cobalt
Study 03, Channel / Far Side: the far side of the Moon over a turquoise field
03

Channel / Far Side

Cool black + turquoise
Study 04, Labor: a figure at a split boulder against chartreuse
04

Labor

Cool black + chartreuse
Study 05, Transit: a launch arc in cobalt over a warm oxblood lower field
05

Transit

Cobalt + oxblood
Studies
Five, two inks each
Screen
Continuous tone, no halftone
Plates
Ten, separated
Format
4:5  ·  1200 × 1500

Sheet 003  ·  reality.exe

MMXXVI  ·  Third artist’s proof

Six glitch reductions from the same held sources, run back through a corrupted screen — halftoned, mis-registered, dragged into the feed: the propaganda poster after the machine got in.

Composition I, Where the sun burns forever: a woman’s face behind a halftoned orange sun and red rays
I

Where the sun burns forever

reality.exe
Download ↓
Composition II, Dreams become reality: a figure against a yellow disc and magenta starburst
II

Dreams become reality

dreams.exe
Download ↓
Composition III, Reality becomes a dream: a lunar sphere above a pink grid horizon
III

Reality becomes a dream

reality.dream
Download ↓
Composition IV, Nothing is real: a face dissolving into scan lines on black
IV

Nothing is real

nothing.real
Download ↓
Composition V, Signal lost: a palm and a pale disc broken by white interference bars
V

Signal lost

signal.lost
Download ↓
Composition VI, Everything begins again: a blue lunar landscape under a yellow disc
VI

Everything begins again

reboot.exe
Download ↓
Edition
30, with 8 A/P each
Stock
Bright white card, 290
Process
Four-color CMYK, one fluoro hit
Screen angles
C 15° · M 75° · Y 0° · K 45°

Prices on request  ·  geoff@stardustgravity.com  ·  Sheet 002 ↗  ·  Sheet 003 ↗

Stardust + Gravity  ·  Selected work07  ·  Contact
07 · Contact

Tell us what has to hold up, and where.

Most engagements start with a short call and a written brief read back to you. Two-week sprints are normal; so are design systems that outlast the people who commissioned them.

Email
geoff@stardustgravity.com
Telephone
310.770.8312
Archive
vimeo.com/stardustgravity ↗